Staying In Touch

In this day of instant gratification, it is helpful to your business growth if you stay in touch with your former clients. I understand you finished the project and you had a good repour with the client. You may have gotten a few referrals from them, but now it’s a few months down the road and they have heard nothing. You do not know if they still feel the same, maybe, just maybe they now wish they would have done something a little differently. If you do not make contact with them your likely to never know. You’ll miss out on a difference that might make the project a better fit. Drop them a letter to let them know your in the business of help people. Send them a nice thinking of you letter and ask them if they are still loving their new room, house or has it been transforming into a home. It is also nice if this letter is hand written. People don’t take the time for personal touches, that era has slipped away for many, Today is the day of texting, not personal contact.

The people may be reluctant to talk openly at first so you may list some things you might have thought of changing. Just because the project or task has finished doesn’t mean your done. This former client is a vital part of your company building team. They are part of your family of satisfied clients, let them know you are still concerned about their needs. Tell them you are truly in business of helping and caring for people.

There are two main reasons for do this:

• You may learn a simple change you could adapt to that would improve your product greatly

I had an open house on my project and two women strolled into the house. They walked about talking loudly about how much they loved this and that but when they came to the wash laundry room, they had a different view of how the space should have been designed for that unit. I went home and was complaining about them to my wife, who nonchalantly looked up and she,” How nice of them to offer solutions, instead of just complaining.”  I did make the changes they had subjected and when they returned for another open house where the change was made. One of the ladies call her grandson to come by and walk the house with his wife. She helped them purchase the house. She also told other friends and family members that I was someone who listened to people. That I cared about making my homes better. There is no way for me to know how many sells she has brought me. But I never complained about those types of ladies again.

• It is hard to find new clients at times, keeping in contact with prior clients will help you and the team you’ve developed find them.

No advertisement speaks as loudly as an unsolicited satisfied client. Let someone bring up needing this done and that personal team member hears of it. Without hesitation they speak up and tell why they only use you. That is priceless advertisement not only to the person who made the statement but to the entire gathering the was in ear shot.  The person the speech or hopefully statement was directed at may not follow through but another that overheard may remember it and when the need for your services arrives, they contact you.

              It nice to be remembered. Maybe it like being a fiend. To be a friend you must be friendly. For them to remember you, you may strongly might need to remember them.

Note: Images on this blog site are from a free source or taken by the author. No image or group of photos is intended to represent the people the author serves. The author does not care about Race (that is a politically correct term that he does not like because we are all of the same Race, the Human Race. He prefers the term ethnicity, color, religion, sex, gender, marital status, disability, genetic information, national origin, source of income, Veteran or military status, ancestry, citizenship, primary language or immigration status.) He is a service provider for all people. We will all rise together when we band together and help one another. Joseph Erwin is a Real Estate Broker, DRE # O2131799, and a CA general contractor # B 696662.  He resides in Southern California.